By Ricky Yap / May 4, 2018

2018 Social Media Image Size Chart Sheet

Social media is probably today’s most effective marketing platform. It is only rightful for businesses to maximize their social media accounts to increase following and in turn, increase profit as well. We all know how important aesthetics is in the … Continued

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By Ricky Yap / March 16, 2018

5 Tips To Make Your Facebook Page More Effective

It is no question that almost everyone has a Facebook account. After Google, Facebook may be one of the platforms on which most people do their research especially when it comes to products they are planning to purchase but are … Continued

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By Ricky Yap / February 15, 2018

A Complete Social Media Checklist For Marketers

Social media is ever-changing, and so it is very easy to lose track of what you need to do. It is true that the existence of social media have made marketing easier in a way and furthermore, cost-effective. However, it … Continued

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By Ricky Yap / February 2, 2018

The Importance of Mobile To Your Business

It is no surprise that the popularity of mobile phones have escalated over the past decades. Billions of people rely on their phones to go about their daily activities. That is why it has become so essential for every business … Continued

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By Ricky Yap / January 8, 2018

Best Advice From 8 Successful Entrepreneurs

Starting your own business or brand can really get tough. From thinking through your day to day processes to strategically planning your marketing plan, it can really push you to the limits and ultimately lead you to giving up. However, … Continued

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By Ricky Yap / December 7, 2017

5 Simple Tips To Increase Your Facebook Following

Today, having a Facebook page for your business is essential. And every brand is on Facebook for one ultimate reason — to get more customers. It is no doubt that social media has become a great avenue to expand businesses. … Continued

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By Ricky Yap / October 27, 2017

5 Key Habits of A Successful Marketer

Marketing is a passion and it takes a wide variety of skills to become a master at it. Ever think about how the most successful marketers become the masters that they are? Check out these 5 key habits to become … Continued

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By Ricky Yap / October 18, 2017

Making Your Product’s Packaging Effective

We have discussed previously the importance of packaging in a brand’s success. To entice customers to pick your product over your competitor’s, you should try to stand out by any means possible. Packaging is the key in getting the consumer’s … Continued

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By Ricky Yap / October 4, 2017

Why Your Packaging Matters

Imagine going through the mall or the supermarket, do you find yourself drawn to “pretty” things even with you not knowing what the product is about? People are visual creatures by nature. By the same way that we always say … Continued

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By Ricky Yap / September 18, 2017

5 Reasons Why PPC Advertising is Important

PPC stands for Pay-per-click, a digital marketing tool wherein the advertiser will pay the search engine a sum every time his ad gets clicked. In today’s digital era, PPC advertising has become so relevant that many successful businesses have incorporated … Continued

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By Ricky Yap / August 30, 2017

The Art of #Hashtags

Hashtags have become widely popular in the social media world. What most don’t understand is that hashtagging is a great tool for taking your digital marketing and branding strategy to the next level. Choosing the right hashtags to use for … Continued

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By Ricky Yap / August 22, 2017

Marketing According to Steve Jobs

We’ve all heard of numerous businessmen who have made it big in the industry. Somehow, they have become our inspiration and we try to follow their footsteps into success. One of these people is none other that Steve Jobs. Apple … Continued

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By Ricky Yap / August 10, 2017

5 Branding Mistakes That Can Kill Your Company

Branding is one of the things that companies initially spend on. In fact, it does not come cheap. However, it is also important to keep in mind that it is an investment that can give a business great rewards. A … Continued

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By Ricky Yap / July 31, 2017

4 Foolproof Ways For A Successful Facebook Ad Campaign

We’ve all read countless articles on web marketing strategies that can lead a business to success. And most often than not, they always say to take advantage of social media platforms and the availability of cost-effective advertising opportunities — the … Continued

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By Ricky Yap / July 25, 2017

5 Ways Advertising Has Changed In The Last Decade

There’s a saying that goes: “There is nothing permanent except change”, and I could’t agree more. In the world that we live in, change is very much essential for progress. As people who want to succeed, we make sure that … Continued

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By Ricky Yap / July 20, 2017

10 Inspirational Quotes From The Most Successful Businessmen

Experience is the best teacher. However, reading and learning from those who have made it big can also push you to your greatest potential. Check out some inspirational quotes from the top businessmen around the world.  “Success is most often … Continued

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By Ricky Yap / July 3, 2017

3 Reasons To Switch To A Business Profile

We’ve all learned some basics on how to make the most out of Instagram. However, today, we are focusing on one very crucial and important feature which is the Instagram business profile. Check out these 3 reasons why switching to … Continued

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By Ricky Yap / June 30, 2017

How to Make a Viral Post

Most of us aspire to create the latest viral videos, viral news and viral content. Although there is no magic formula for creating content that will go viral, there are always brilliant tips on how to boost the shareability and … Continued

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By Ricky Yap / June 29, 2017

Successful Digital Marketing In 4 Essential Steps

We’ve all seen some of the most influential and successful digital campaigns. However, the question is, what made these campaigns achieve that kind of success? And how can we apply it to our own business campaigns as well? Check these … Continued

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By Ricky Yap / June 23, 2017

How to Create Ridiculously Shareable Memes and Viral Videos

Nowadays, our longing for hundreds of likes on one measly social media post is unlike any longing we’ve ever had before. Social media account managers and advertising agencies all have one goal in mind: to be the producers of the … Continued

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By Ricky Yap / June 22, 2017

Awesome Animated GIF Tips for Graphic Designers

Everybody loves animated GIF’s. What better way to spice up your Facebook or Instagram account than by posting witty, humorous, and awesome animated pictures, right? So today, we’ve decided to gather awesome animated GIF tips to inspire and help all … Continued

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By Ricky Yap / June 21, 2017

Social Media Marketing: What Type of Content Creates Value?

We have discussed early on the best frequency for social media posting. However, what type of content to post is another story. Check out and learn what kind of content will create more value and traffic into your social media … Continued

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By Ricky Yap / June 14, 2017

Email Marketing: What Are Its Benefits?

When you know how to do email marketing right, your possibilities can be endless. With the presence of social media and google, many businesses tend to neglect email marketing and its benefits — which is a huge opportunity loss for … Continued

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By Ricky Yap / June 9, 2017

Awesome Web Marketing Strategies Every Company Should Know

In a world where the competition for social media marketing and online marketing is stiff, everyone can use all the extra knowledge they can get. Below are some awesome web marketing strategies every company should know: 1. Here’s an important … Continued

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By Ricky Yap /

5 Digital Campaigns of 2016 That We Can Never Forget

Check out these digital campaigns to boost your creative juices! Learn and be inspired, you might just kill it on your next project. 1. Spotify Spotify used data they collected from listeners and posted these messages on digital billboards. Not … Continued

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By Ricky Yap / June 8, 2017

Email Marketing: How To Get It Right

Email marketing is a great way to reach your customers or target customers without the cost of traditional marketing strategies. However, it is also a big responsibility. If you are looking into doing EMM for your company, here are 6 … Continued

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By Ricky Yap /

Best Graphic Design Art Practices on Print Ad Campaigns

With everyone in the target audience having short attention spans, it has become a real challenge to attract the attention of the readers to get your brand’s message across and make them patronize your product/services. Below are some of the … Continued

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By Ricky Yap / June 7, 2017

Instagram: How To Make The Most Out Of It

By now, we’ve all realized how important Instagram is to helping a brand succeed. Knowing this is one thing, applying it is another. Instagram is a relatively easy and inexpensive tool to promote your brand. Check out these tips to … Continued

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By Ricky Yap / May 30, 2017

Why Should Your Brand Be On Instagram?

If you use a mobile phone, one of the first apps you probably installed, aside from Facebook, was Instagram. It’s no doubt that people have grown fond of this social media platform, sharing their little daily adventures or even special … Continued

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By Ricky Yap / May 29, 2017

5 Reasons Why Your Website Needs To Be Mobile Friendly And Responsive

It’s no secret that mobile is here to stay for a very long time. Everywhere you go, people are busy looking at their phones doing whatever it is they’re doing. Admit it or not, it isn’t unusual anymore for a … Continued

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By Ricky Yap / May 26, 2017

Best Graphic Design Tips for Those Who Are Not Graphic Designers

It’s hard to deny that graphic design is important in everyday tasks. From designing a simple event invite to creating a quick meme on social media, to knowing how to identify a good design for a website, the basics of … Continued

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By Ricky Yap / May 23, 2017

Search Engine Optimization: Why Is It Important?

SEO is probably one of the most misunderstood marketing tools today. Businesses devalue its importance in the marketing matrix which is really sad, actually. Many managers and CEO’s are still skeptical about the effectiveness of optimizing for search engines thus … Continued

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By Ricky Yap / May 18, 2017

Online Marketing and Advertising Tips Every Website Marketing Officer Should Know

With the rise of internet marketing, every sales officer, CEO, business development heads and marketing specialists are looking for effective online marketing strategies to implement. Below are some of the best internet marketing tips we have gathered from the industry’s … Continued

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By Ricky Yap / May 16, 2017


Branding is more than just design and aesthetics, it is about the whole customer experience. Your branding can range from the basics like your logo, your website, your social media experiences down to the details like how you answer the … Continued

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By Ricky Yap /

Building Your Brand: Why Blog?

Today, maintaining a blog is one of the best ways to help build and reinforce your personal brand. You might be questioning how keeping a simple “journal” is beneficial in getting you up there when it comes to brand recognition. … Continued

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By Ricky Yap /

Graphic Design Quotes to Inspire Every Graphic Artist

Graphic designing is no easy feat. It takes creativity, imagination, passion, and vision among other things. So to inspire all the graphic artists out there, here are some famous graphic design quotes:                 … Continued

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By Ricky Yap /

Start Up Tips: Building A Winning Team

When starting your own company, one of the most essential things you should secure is to build a solid team. You want the best and able people to surround you and help you achieve your goal. How do you identify … Continued

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By Ricky Yap / May 5, 2017

Social Media Marketing: How Many Posts A Day?

A frequent topic for debate among social media marketing specialists is the frequency of posts a social media account should be having per day. We all know that not having regular posts can make our audience forget us, however posting … Continued

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By Ricky Yap /

5 Success Tips for Start Ups

Starting your own business might seem like the dream. However, what most don’t know is that having a start up company entails more time and effort. Once your business starts, there’s never enough hours in a day to accomplish everything … Continued

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By Ricky Yap / April 27, 2017

How to Get More Traffic to Your Website

It is every business owner and sales officer’s goal to increase and acquire customers for their business. At the core of this pursuit is to have a website that can attract potential clients and new customers on its own. To … Continued

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